Items Authored/Edited by Vermeer, Susan A.M.

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Vermeer, Susan A.M.; Araujo, Theo; Bernritter, Stefan F. and van Noort, Guda. 2019. Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. International Journal of Research in Marketing, 36(3), pp. 492-508. ISSN 0167-8116 [Article]

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