Items Authored/Edited by Vermeer, Susan A.M.
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Article
Vermeer, Susan A.M.; Araujo, Theo; Bernritter, Stefan F. and van Noort, Guda.
2019.
Seeing the wood for the trees: How machine learning can help firms in
identifying relevant electronic word-of-mouth in social media.
International Journal of Research in Marketing, 36(3),
pp. 492-508.
ISSN 0167-8116
[Article]