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The Making of Place: Consumers and Place-affiliated Brands

Moor, Liz. 2011. The Making of Place: Consumers and Place-affiliated Brands. In: Andy Pike, ed. Brands and Branding Geographies. London: Edward Elgar Publishing Ltd, pp. 75-91. ISBN 978-1781001493 [Book Section]

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Abstract or Description

Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.

Item Type:

Book Section

Departments, Centres and Research Units:

Media, Communications and Cultural Studies

Dates:

DateEvent
2011Published

Item ID:

14596

Date Deposited:

27 Oct 2015 14:59

Last Modified:

27 Jun 2017 14:46

URI:

http://research.gold.ac.uk/id/eprint/14596

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