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Branding

Moor, Liz. 2014. Branding. In: Jennifer Smith Maquire and Julian Matthews, eds. The Cultural Intermediaries Reader. London: SAGE, pp. 77-88. ISBN 978-1446201336 [Book Section]

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Abstract or Description

The Cultural Intermediaries Reader offers the first, comprehensive introduction to this exciting field of research, providing the conceptual and practical tools needed to analyse these market actors. The book:
•Surveys the theoretical terrain through accessible, in-depth primers to key approaches (Pierre Bourdieu, Michel Callon and the new economic sociology).
•Equips readers with a practical guide to methodology that highlights the central features and challenges of conducting cultural intermediary research.
•Challenges stereotypes and narrow views of cultural work through a diverse range of case studies, including creative directors of advertising and branding campaigns, music critics, lifestyle chefs, assistants in book shops and fashion outlets, personal trainers, bartenders and more.
•Brings the field to life through a wealth of ethnographic data from research in the US, UK and around the world, in original chapters written by some of the leading scholars in the field.
•Invites readers to engage with proposed new directions for research, and comparative analyses of cultural intermediaries’ historical development, material practices, and cultural and economic impacts.
The book will be an essential point of reference for scholars and students in sociology, critical management, cultural studies, and media studies with an interest in cultural economy, creative labour, and the past, present and future intersections between production and consumption.

Item Type:

Book Section

Departments, Centres and Research Units:

Media, Communications and Cultural Studies

Dates:

DateEvent
2014Published

Item ID:

14597

Date Deposited:

27 Oct 2015 15:05

Last Modified:

27 Jun 2017 14:46

URI:

http://research.gold.ac.uk/id/eprint/14597

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