Research Online

Logo

Goldsmiths - University of London

Changing Ambivalences Exploring Corporate Sponsorship in the New Culturally Diverse Artistic Practices

Saha, Anamik. 2007. Changing Ambivalences Exploring Corporate Sponsorship in the New Culturally Diverse Artistic Practices. Journal of Creative Communications, 2(1-2), pp. 23-41. ISSN 0973-2586 [Article]

No full text available

Abstract or Description

This article explores the commodification of difference in relation to the corporate sponsorship of the photography exhibition, Changing Faces. At first the article considers how the exhibition's collection of images of British Asian youth challenged stereotypical representations of Asian youth cultures, but then argues that this counter–hegemonic potential was undermined by the corporate sponsorship of telecommunications company 02. Yet that is not to say that the ethics of such explicit commerciality are immediately guaranteed; instead, there is the suggestion that the epistemological outcomes were much more complex. Indeed, the article adopts a cultural economy approach that shifts from dialectical political economy models of the culture industry and stresses the elaborate and entangled relations through which the production of culture is mediated. This article argues that it is only when these micro–processes are identified and then situated within the wider logic of global capitalism that the ethical implications of the corporate intervention in the culturally diverse arts can be more effectively ascertained.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1177/097325860700200202

Departments, Centres and Research Units:

Media and Communications

Dates:

DateEvent
2007Published

Item ID:

14742

Date Deposited:

10 Nov 2015 11:10

Last Modified:

27 Jun 2017 15:05

Peer Reviewed:

Yes, this version has been peer-reviewed.

URI:

http://research.gold.ac.uk/id/eprint/14742

Edit Record Edit Record (login required)