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Goldsmiths - University of London

We Are Colony: Digital VOD Distribution for Independent Film

Drake, P; Franklin, Michael; Sathe, D and Tierney, S. 2015. We Are Colony: Digital VOD Distribution for Independent Film. Project Report. Nesta, London. [Report]

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Abstract or Description

Through development and analysis of a slate of film releases on the We Are Colony Video-On-Demand (VOD) platform, alongside contextual qualitative research, this project explores the value of additional materials as part of an innovative, extended digital distribution approach to UK independent film.
Project partners, Film London using the We Are Colony platform and researchers from Edge Hill University, wanted to explore how different VOD releases, supported by additional content, can deepen audience
engagement, provide filmmakers with a better understanding of their online audience, and demonstrate potential for new digital business models. The research showcases a mix of potential new strategies for audience engagement and rights exploitation, as well as noting current barriers to
adoption.

Item Type:

Report (Project Report)

Keywords:

VOD; Film Industry; Digital Engagement; Innovation

Departments, Centres and Research Units:

Institute for Cultural and Creative Entrepreneurship (ICCE)

Date:

2015

Item ID:

16928

Date Deposited:

08 Mar 2016 21:24

Last Modified:

22 Nov 2018 16:23

URI:

http://research.gold.ac.uk/id/eprint/16928

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