Research Online

Logo

Goldsmiths - University of London

Innovation in the Application of Digital Tools for Managing Uncertainty: The Case of UK Independent Film

Franklin, Michael; Searle, Nicola; Stoyanova, Dimitrinka and Townley, Barbara. 2013. Innovation in the Application of Digital Tools for Managing Uncertainty: The Case of UK Independent Film. Creativity and Innovation Management, 22(3), pp. 320-333. ISSN 0963-1690 [Article]

[img]
Preview
Text
ICCE_FranklinTownleyetak_2013.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (379kB) | Preview

Abstract or Description

This research investigates innovation in how film producers use social digital tools to engage consumers, reduce demand uncertainty and respond to the challenge of digital disruption that affects the traditional film value chain. Through three empirical case studies of film production and exploitation, we examine examples of innovation in product, service, distribution, marketing and process, each having important implications at the organizational level. Our findings show that innovations in one area have important implications for other areas, distribution impacting on concepts of product and service, for example. We also show that internal firm micro-process dynamics impact directly on external interactions between the firm, consumers en masse and partner firms. Our research thus lies at the nexus of innovation, social media and uncertainty management, and questions the boundaries found in innovation ‘types’ or dominant taxonomies in traditional R&D frames.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1111/caim.12029

Departments, Centres and Research Units:

Institute for Cultural and Creative Entrepreneurship (ICCE)

Dates:

DateEvent
September 2013Published

Item ID:

16951

Date Deposited:

04 Mar 2016 15:26

Last Modified:

29 Apr 2020 16:14

Peer Reviewed:

Yes, this version has been peer-reviewed.

URI:

http://research.gold.ac.uk/id/eprint/16951

View statistics for this item...

Edit Record Edit Record (login required)