Orgs, Guido. 2016. APG Noisy Thinking - Why did we stop thinking beyond next week?. [Professional Activity]

Preview

Image (http://www.apg.org.uk/events-noisythinking-2016) d98480_36e15f8c51924dada6565832fde93f75%7Emv2_d_9100_7016_s_4_2.png - Cover Image Available under License Creative Commons Attribution. Download (702kB) | Preview

Abstract or Description

Noisy Thinking is back on 18th October and this time we’re asking questions about long and short term thinking. The IPA and Peter Field’s excellent report suggests a shift to short-termism and a drop in budgets in the wake of the global economic crisis are eroding the link between creativity and effectiveness. Digital and social channels encourage iterative strategy and a focus on the here and now. How are our brains responding to this change? What has happened to our attention span? Is it true that we’re stuck in the short term, and if so what can we do about it?

Item Type:	Professional Activity
Keywords:	advertising planning, brand planning, careers in planning, social media, strategy
Departments, Centres and Research Units:	Psychology
Date:	2016
Item ID:	22651
Date Deposited:	03 Jan 2018 16:26
Last Modified:	29 Apr 2020 16:42
URI:	https://research.gold.ac.uk/id/eprint/22651

View statistics for this item...

Edit Record (login required)