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Adsensory Urban Ecology (Volume One)

Odih, Pamela. 2019. Adsensory Urban Ecology (Volume One). Newcastle upon Tyne: Cambridge Scholars Publishing. ISBN 9781527523173 [Book]

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Abstract or Description

Adsensory sign technology, which depicts the human body as both object and subject of inscriptive advertising technologies, is integral to a western capitalist insurantial financialisation of health and wellbeing. Developing further the theme of adsensory technologies of the sign, in conjunction with Daniel Bell’s theory of the codification of knowledge as an axial feature of the structuring of post-industrial society, this book explores gentrification in heterotopic post-industrial urban spaces. It brings together case studies from London’s Grenfell Tower, exploring perilous façadism refurbishment and London’s Garden Bridge project and speculative capital regeneration. These studies illustrate, empirically, the extent to which advertising adsensory technologies have become integral to the gentrification of post-industrial urban spaces. For instance, with respect to the London Brick Lane case study: Brick Lane street art is expressing 'authentic' local experience and intersections of race, class, gender. In its proximity (spatial, temporal, symbolic interactional contiguity), Fashion Street's artwork is also 'authentic', but its context is reconfiguring its cultural political function. Fashion Street's history is a declined textile industry and thus constitutes a post-industrial urban space. Artwork in Brick Lane is extending into Fashion Street and café culture is sustaining a Eurocentric pseudo-cosmopolitan reconfiguring of Fashion Street into a commercialised version of Brick Lane. The photo-diary methodology utilised is empirically analytical rather than a photo-gallery exhibition; and in its careful curation tries to allow the viewer to experience and decipher simulacra, and their disconnects, signifying the time-shifting and space-shifting of adsensory gentrification.

Several of the case studies engage critically with the empirical observation that, in the post-industrial urban ecology of inner-city regeneration, adsensory technologies extend avariciously into the infrastructure of neoliberal, managerialist gentrification. In addition, the book explores the forms of capital accumulation which are emerging from the integration of adsensory technology into the gentrification of post-industrial urban spaces, and examines a new form of capital accumulation in inner-city gentrification, predicated on the (de)generative integrity of adsensory financialisation.

Item Type:



Adsensory, gentrification, financialisation, Grenfell Tower, Garden Bridge

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13 March 2019

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Date Deposited:

03 Apr 2019 08:55

Last Modified:

03 Apr 2019 08:55


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