Adsensory Urban Ecology (Volume Two)

Odih, Pamela. 2019. Adsensory Urban Ecology (Volume Two). Newcastle upon Tyne: Cambridge Scholars Publishing. ISBN 9781527524682 [Book]

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Abstract or Description

Adsensory sign technology, which depicts the human body as both object and subject of inscriptive advertising technologies, is integral to a western capitalist insurantial financialisation of health and wellbeing. Developing further the theme of adsensory technologies of the sign, in conjunction with Daniel Bell’s theory of the codification of knowledge as an axial feature of the structuring of post-industrial society, this book explores gentrification in heterotopic post-industrial urban spaces. It brings together case studies from London’s Grenfell Tower, exploring perilous façadism refurbishment and London’s Garden Bridge project and speculative capital regeneration. These studies illustrate, empirically, the extent to which advertising adsensory technologies have become integral to the gentrification of post-industrial urban spaces. For instance, with respect to the London Brick Lane case study: Brick Lane street art is expressing 'authentic' local experience and intersections of race, class, gender. In its proximity (spatial, temporal, symbolic interactional contiguity), Fashion Street's artwork is also 'authentic', but its context is reconfiguring its cultural political function. Expressed briefly:

#FassonStRedGold: "Fashion Street ... originally Fasson Street, but it was known as Fashion Street as early as 1708" (Wheatley & Cunningham 1891). Graffiti ethno-maps, Fashion Street's urban topography; Fassons as prospectors of London's Brick Lane & Africa's colonial gold coast.

The photo-diary methodology utilised is empirically analytical rather than a photo-gallery exhibition; "the message necessitated the medium" (Odih 2013) and in its careful curation tries to allow the viewer to experience and decipher simulacra, and their disconnects, signifying the time-shifting and space-shifting of adsensory gentrification. Brick Lane case study empirical result is that the research on graffiti artists, reveals a consciousness and cultural political awareness, that insists Brick Lane and Fashion Street have a shared British colonial history of "red gold" expropriation from West Africa.

Several of the case studies engage critically with the empirical observation that, in the post-industrial urban ecology of inner-city regeneration, adsensory technologies extend avariciously into the infrastructure of neoliberal, managerialist gentrification. In addition, the book explores the forms of capital accumulation which are emerging from the integration of adsensory technology into the gentrification of post-industrial urban spaces, and examines a new form of capital accumulation in inner-city gentrification, predicated on the (de)generative integrity of adsensory financialisation.

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Adsensory, gentrification, financialisation, Bath Press, Trafalgar Square busking community, Brick Lane street art

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14 March 2019

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Date Deposited:

03 Apr 2019 08:52

Last Modified:

02 Jun 2020 09:29


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