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The Rise of Brands

Moor, Liz. 2007. The Rise of Brands. Oxford, New York: Berg. ISBN 9781845203849 [Book]

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Abstract or Description

Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.

Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power.

Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.

Item Type:

Book

Departments, Centres and Research Units:

Media, Communications and Cultural Studies

Date:

2007

Item ID:

4121

Date Deposited:

15 Oct 2010 12:25

Last Modified:

27 Jun 2017 14:46

URI:

http://research.gold.ac.uk/id/eprint/4121

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