Beyond Cultural Intermediaries? A socio-technical perspective on culturalization and the market for social interventions.

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Moor, Liz. 2012. Beyond Cultural Intermediaries? A socio-technical perspective on culturalization and the market for social interventions. European Journal of Cultural Studies, 15(5), pp. 563-580. ISSN 1367-5494 [Article]

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Official URL: http://ecs.sagepub.com/content/15/5/563

Abstract or Description

Marketing has long been considered part of cultural intermediary activity, but still sits a little oddly alongside the ‘cultural’ TV producers and ‘quality’ journalists and critics originally used to typify the category. This article argues that such a tension is productive, and uses an underexplored aspect of marketing – social marketing – to pursue some more conceptual questions about the nature and usefulness of the term ‘cultural intermediaries’. It employs a framework loosely derived from actor-network theory to describe the emergence of social marketing in Britain, paying particular attention to the efforts to construct a market for such services, the need to consider material and non-human forms of agency in cultural intermediary activity, and the value of understanding cultural intermediary work in terms of ‘culturalisation’ – that is, as a process by which some areas of life are designated as belonging to the problem of culture, and others not.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1177/1367549412445759