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Brand Valuation and Topological Culture

Lury, Celia and Moor, Liz. 2010. Brand Valuation and Topological Culture. In: Melissa Aronczyk and Devon Powers, eds. Blowing up the Brand. New York: Peter Lang, pp. 29-52. ISBN 978-1-433-10867-9 [Book Section]

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Abstract or Description

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.

Item Type:

Book Section

Keywords:

brands

Departments, Centres and Research Units:

Media, Communications and Cultural Studies

Dates:

DateEvent
2010Published

Item ID:

4135

Date Deposited:

04 Nov 2010 11:32

Last Modified:

27 Jun 2017 14:46

URI:

http://research.gold.ac.uk/id/eprint/4135

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