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Neoliberal Experiments: Social marketing and the governance of populations

Moor, Liz. 2011. Neoliberal Experiments: Social marketing and the governance of populations. In: Detlev Zwick and Julien Cayla, eds. Inside Marketing. Oxford: Oxford University Press, pp. 299-319. ISBN 9780199576746 [Book Section]

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Item Type:

Book Section

Identification Number (DOI):

https://doi.org/10.1093/acprof:oso/9780199576746.003.0014

Departments, Centres and Research Units:

Media, Communications and Cultural Studies
Research Office > REF2014

Dates:

DateEvent
2011Published

Item ID:

6028

Date Deposited:

17 Nov 2011 09:16

Last Modified:

27 Jun 2017 14:46

URI:

http://research.gold.ac.uk/id/eprint/6028

Available Versions of this Item

  • Neoliberal Experiments: Social marketing and the governance of populations. (deposited 17 Nov 2011 09:16) [Currently Displayed]
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