Doern, Rachel and Fey, Carl. 2001. Managing pibrex Russia (Case B): Developing Strategies and an Organization to Ensure Sustainable Profitability. Discussion Paper. Ivey Publishing, Canada. [Report]

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Abstract or Description

Pibrex is one of the world's largest developers of petrochemical-based polymers for the plastics market. In the Managing Pibrex Russia (A) case, (9B01M020) a new general manager inherits serious problems and develops an action plan to address the issues. This supplement illustrates what the management team has done to begin a turnaround of the firm and also highlights the many problems that remain. In particular, the company must reassess its management strategies and take steps to maintain its competitive position.

Item Type:	Report (Discussion Paper)
Keywords:	Goalsetting; Change Management; Leadership,General Management/Strategy, International, Manufacturing, Russia, Large, 2000
Departments, Centres and Research Units:	Institute of Management Studies
Date:	2001
Item ID:	9680
Date Deposited:	17 Jan 2014 15:17
Last Modified:	29 Nov 2018 14:07
URI:	https://research.gold.ac.uk/id/eprint/9680

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