Orgs, Guido. 2017. Flamingo x DDB: Turning Uncertainty into Advantage. [Professional Activity]

	Video (Flamingo x DDB: Turning Uncertainty into Advantage) Flamingo x DDB Turning Uncertainty into Advantage.mov - Published Version Permissions: GRO Registered Users Only Download (32MB)
	Video sh: /www/gold/eprints3/archives/gold/bin/youtube-dl: Permission denied Download (0B)

Abstract or Description

Consultancy as 'Scientist in Residence' for Adam&EveDDB

Against a backdrop of major political and social change, Flamingo's research with DDB reveals that whilst uncertainty is the norm, increased knowledge and access to information and news is actually driving a feeling of uncertainty rather than building reassurance.

The research explores the characteristics of trust erosion and forecast anxiety, and uncovers a range of perspectives on how businesses and people have dealt with uncertainty and navigated through times of change and crisis.

Item Type:	Professional Activity
Keywords:	Brand, Uncertainty, Research, Advantage, DDB, Flamingo, Business
Departments, Centres and Research Units:	Psychology
Date:	2017
Item ID:	22631
Date Deposited:	22 Dec 2017 10:30
Last Modified:	29 Apr 2020 16:42
URI:	https://research.gold.ac.uk/id/eprint/22631

View statistics for this item...

Edit Record (login required)