Flamingo x DDB: Turning Uncertainty into Advantage

Orgs, Guido. 2017. Flamingo x DDB: Turning Uncertainty into Advantage. [Professional Activity]

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Abstract or Description

Consultancy as 'Scientist in Residence' for Adam&EveDDB

Against a backdrop of major political and social change, Flamingo's research with DDB reveals that whilst uncertainty is the norm, increased knowledge and access to information and news is actually driving a feeling of uncertainty rather than building reassurance.

The research explores the characteristics of trust erosion and forecast anxiety, and uncovers a range of perspectives on how businesses and people have dealt with uncertainty and navigated through times of change and crisis.

Item Type:

Professional Activity

Keywords:

Brand, Uncertainty, Research, Advantage, DDB, Flamingo, Business

Departments, Centres and Research Units:

Psychology

Date:

2017

Item ID:

22631

Date Deposited:

22 Dec 2017 10:30

Last Modified:

29 Apr 2020 16:42

URI:

http://research.gold.ac.uk/id/eprint/22631

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