Moral Music Management: Ethical Decision-Making After Avicii

Chaparro, Gerardo and Musgrave, George. 2021. Moral Music Management: Ethical Decision-Making After Avicii. International Journal of Music Business Research, ISSN 2227-5789 [Article] (Forthcoming)

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Abstract or Description

Following the tragic suicide of Avicii (Tim Bergling) in 2018, many in the popular media, and reportedly the musician’s own family, were seen to question the ethics of decisions taken by his manager (Williams, 2018; Ralston, 2018). By applying a moral intensity test (Jones, 1991), in the form of a scenario-based questionnaire, to six music managers based in London (UK), this paper interrogates how and why music managers make the moral and ethical choices they do. The findings suggest that music managers are aware of ethical challenges emanating from their work, but that the relatively informal, loosely regulated nature of the music workplace complicates the negotiation of ethical and moral tensions. However, music managers’ close awareness of the ‘social consensus’ and ‘proximity’ of moral intensity suggests that cultural (as opposed to regulatory) change can help guide and inform managerial decision-making.

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Institute for Cultural and Creative Entrepreneurship (ICCE)


5 April 2020Submitted
4 September 2020Accepted
April 2021Published

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Date Deposited:

03 Dec 2020 10:53

Last Modified:

30 Jan 2021 06:39

Peer Reviewed:

Yes, this version has been peer-reviewed.


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