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Goldsmiths - University of London

Items Authored/Edited by Müller, Barbara C. N.

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Ketelaar, Paul E.; Bernritter, Stefan F.; van't Riet, Jonathan; Hühn, Arief Ernst; van Woudenberg, Thabo J.; Müller, Barbara C. N. and Janssen, Loes. 2017. Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. International Journal of Advertising, 36(2), pp. 356-367. ISSN 0265-0487 [Article]

This list was generated on Sun Jul 21 03:08:43 2019 BST.