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Goldsmiths - University of London

Items Authored/Edited by Molner, Sven

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Molner, Sven; Prabhu, Jaideep and Yadav, Manjit. 2018. Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early Stage Technologies. Journal of Marketing, 83(2), pp. 37-61. ISSN 0022-2429 [Article]

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Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven; Brexendorf, Tim Oliver and Tomczak, Torsten. 2016. The Power of Innovativeness in Manufacturer–Retailer Relationships. Journal of Business-to-Business Marketing, 23(3), pp. 235-251. ISSN 1051-712X [Article]

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