Research Online

Logo

Goldsmiths - University of London

Items Authored/Edited by Verlegh, Peeter W.J.

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | Date | No Grouping
Jump to: Article
Number of items: 2.

Article

[img] [img]
Preview
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, Peeter W.J. and Smit, Edith G.. 2017. ‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements. International Journal of Advertising, 36(1), pp. 107-120. ISSN 0265-0487 [Article]

[img]
Preview
Bernritter, Stefan F.; Verlegh, Peeter W.J. and Smit, Edith G.. 2016. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. Journal of Interactive Marketing, 33, pp. 27-42. ISSN 1094-9968 [Article]

This list was generated on Sat Sep 19 03:04:29 2020 BST.