Research Online

Logo

Goldsmiths - University of London

Items Authored/Edited by van Ooijen, Iris

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | Date | No Grouping
Jump to: Article
Number of items: 1.

Article

[img]
Preview
Bernritter, Stefan F.; van Ooijen, Iris and Müller, Barbara C.N.. 2017. Self-persuasion as marketing technique: the role of consumers’ involvement. European Journal of Marketing, 51(5/6), pp. 1075-1090. ISSN 0309-0566 [Article]

This list was generated on Tue Feb 25 03:05:19 2020 GMT.