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Goldsmiths - University of London

Items Authored/Edited by van Woudenberg, Thabo J.

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Ketelaar, Paul E.; Bernritter, Stefan F.; van Woudenberg, Thabo J.; Rozendaal, Esther; Konig, Ruben P.; Hühn, Arief Ernst; Van Gisbergen, Marnix S. and Janssen, Loes. 2018. “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. Journal of Business Research, 91, pp. 277-285. ISSN 0148-2963 [Article]

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Ketelaar, Paul E.; Bernritter, Stefan F.; van't Riet, Jonathan; Hühn, Arief Ernst; van Woudenberg, Thabo J.; Müller, Barbara C. N. and Janssen, Loes. 2017. Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice. International Journal of Advertising, 36(2), pp. 356-367. ISSN 0265-0487 [Article]

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