Music, Brands, and Advertising: Testing what works.
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Müllensiefen, Daniel and Baker, D. 2015. Music, Brands, and Advertising: Testing what works. In: K Bronner; R Hirt and C Ringe, eds. Audio Branding Yearbook 2014/2015. Nomos. ISBN 978-3-8487-1073-7 [Book Section]
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Official URL: http://www.nomos-shop.de/Bronner-Hirt-Ringe-Audio-...
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17198 |
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17 Mar 2016 16:16 |
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04 Jul 2017 10:16 |
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