Phillips, Angela. 2019. Viral Content. In: Tim Vos and Folker Hanusch, eds. The International Encyclopedia of Journalism Studies. John Wiley & Sons Inc.. ISBN 9781118841679 [Book Section]

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Abstract or Description

Viral Content is material that spreads through the network structure of the Internet so that it is seen by a very large number of people in a very short time. In most cases the use of Search Engine Optimisation (SEO) and Social Media optimisation (SMO) is utilised to achieve viral spread through sharing.

Item Type:	Book Section
Identification Number (DOI):	https://doi.org/10.1002/9781118841570.iejs0249
Keywords:	viral content, virality, Search Engine Optimisation, SEO, Social Media Optimisation, SMO, sharing, teaming, influentials, Facebook, Google.
Related URLs:	https://www.onlinelibrary.wiley.com/doi/...
Departments, Centres and Research Units:	Media, Communications and Cultural Studies
Dates:	Date Event 29 April 2019 Published
Item ID:	26361
Date Deposited:	30 May 2019 10:34
Last Modified:	30 May 2019 10:34
URI:	https://research.gold.ac.uk/id/eprint/26361

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