Viral Content

Phillips, Angela. 2019. Viral Content. In: Tim Vos and Folker Hanusch, eds. The International Encyclopedia of Journalism Studies. John Wiley & Sons Inc.. ISBN 9781118841679 [Book Section]

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Abstract or Description

Viral Content is material that spreads through the network structure of the Internet so that it is seen by a very large number of people in a very short time. In most cases the use of Search Engine Optimisation (SEO) and Social Media optimisation (SMO) is utilised to achieve viral spread through sharing.

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Book Section

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viral content, virality, Search Engine Optimisation, SEO, Social Media Optimisation, SMO, sharing, teaming, influentials, Facebook, Google.

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Departments, Centres and Research Units:

Media, Communications and Cultural Studies


29 April 2019Published

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Date Deposited:

30 May 2019 10:34

Last Modified:

30 May 2019 10:34


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