Pedagogy of the Consumer: The Politics of Neo-liberal Welfare Reform

Wilkins, Andrew. 2012. Pedagogy of the Consumer: The Politics of Neo-liberal Welfare Reform. Journal of Pedagogy, 3(2), pp. 161-173. [Article]

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Abstract or Description

Situated against the backdrop of a widespread and growing interest in the linkages between neo-liberalism and welfare, this paper introduces the lens of neo-liberalism as a conceptual strategy for thinking about contemporary issues in education policy. Through charting the historic rise of unfettered market institutions and practices in the context of 1980s England, it highlights the cultural and geopolitical specificity affixed to nation-based articulations and translations of neo-liberalism. Building on this perspective, it considers how market discourses with its pedagogy of the consumer shape a plurality of education sites and practices. To follow, it sets out the specific contributions by authors to this interdisciplinary collection of papers on the themed issue of neo-liberalism, pedagogy and curriculum. It identifies the contexts for their analyses and discusses the implications of their approaches for better mapping the ‘global’ impact of neo-liberalism on welfare states and peoples, specifically the full range of policy enactments and disciplinary practices shaping education customs of pedagogy and curriculum.

Item Type:


Identification Number (DOI): Open access


pedagogy, consumer, neo-liberalism, politics, education

Departments, Centres and Research Units:

Educational Studies


28 December 2012Published

Item ID:


Date Deposited:

07 Nov 2019 12:09

Last Modified:

09 Jun 2021 23:36

Peer Reviewed:

Yes, this version has been peer-reviewed.


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