A new modality of audiovisual translation? Covert translation of presenter scripts in Japan's globally aired English-language TV music show

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Heath, David and Maitland, Sarah. 2020. A new modality of audiovisual translation? Covert translation of presenter scripts in Japan's globally aired English-language TV music show. Bulletin of the Society of Humanities Kanto Gakuin University, 143, pp. 183-214. ISSN 2189-8987 [Article]

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Heath, David and Maitland, Sarah (2020) - A new modality of audiovisual translation- Covert translation of presenter scripts in Japan's globally aired English-language TV music show.pdf - Accepted Version
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Abstract or Description

This article sheds light on an unresearched translation modality that forms a pillar of program production for Japan’s publicly funded, globally aired, round-the-clock English-language television channel, NHK World-Japan TV. The modality in question is the translation of presenter scripts written in one language (Japanese) and delivered to camera exclusively in another (English). Through a critical self-reflexion on the lead author’s construction and application of translation guidelines aimed largely at optimizing comprehensibility for viewers of the NHK World-Japan TV music show J-MELO, new lines of Translation Studies research into this underrepresented modality and its significance in the wider context of international TV broadcasting are suggested.

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Article

Identification Number (DOI):

https://doi.org/10.6084/m9.figshare.13607660