Rogers, Holly; Freitas, Joana and Porfírio, João, eds. 2023. YouTube and Music: Online Culture and Everyday Life. London: Bloomsbury Academic. ISBN 9781501387272 [Edited Book] (In Press)

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Text (“Welcome to your world”: YouTube and the Reconfiguration of Music’s Gatekeepers) Introduction, YouTube 1.pdf - Accepted Version Permissions: Administrator Access Only until 9 August 2023. Available under License Creative Commons Attribution Non-commercial. Download (678kB)

Abstract or Description

YouTube has afforded new ways of documenting, performing and circulating musical creativity. This first sustained exploration of YouTube and music shows how record companies, musicians and amateur users have embraced YouTube's potential to promote artists, stage performances, build artistic (cyber)identity, initiate interactive composition, refresh music pedagogy, perform fandom, influence musical tourism and soundtrack our everyday lives. Speaking from a variety of perspectives, musicologists, film scholars, philosophers, new media theorists, cultural geographers and psychologists use case studies to situate YouTube as a vital component of contemporary musical culture. This book works together with its companion text Remediating Sound: Repeatable Culture, YouTube and Music.

Item Type:	Edited Book
Departments, Centres and Research Units:	Music
Date:	23 February 2023
Item ID:	30751
Date Deposited:	22 Nov 2021 09:24
Last Modified:	24 Nov 2022 12:49
URI:	https://research.gold.ac.uk/id/eprint/30751

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