Guochao music and new Chinese identities: Gender, generation, and nation
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Chen, Yuting and Negus, Keith. 2023. Guochao music and new Chinese identities: Gender, generation, and nation. In: Kimi Kärki, ed. Popular Music Climates. Turku, Finland: Turku: International Insitute of Popular Culture, pp. 18-23. ISBN 9789512994274 [Book Section]
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Abstract or Description
Guochao (国潮) is used to describe a type of ‘Chinese chic’ that values Chinese brand clothing and consumer products incorporating traditional Chinese and international stylistic elements. It is associated with a young generation embracing aspects of traditional Chinese culture and global styles, whilst selectively following foreign trends, whether from the ‘west’ (North America and Europe) or the ‘east’ (South Korea and Japan). Guochao music has been promoted at festivals, on albums, across social media, in performances, and in variety and talent shows. It is a hybrid style that creates musical dialogues linking traditional Chinese forms, practices, and instrumentation, with international pop music, particularly electronic dance music (EDM) and hip hop. Although allowing imaginative musical mixtures, guochao has been adopted to re-assert a dominant masculine identity, apparent on variety shows ‘Guochao music of China’ (中国潮音) and ‘Young Man of Chinese National Style’ (国风美少年), that marginalize female singers/ musicians. This paper interrogates the gendered, generational and nationalistic dynamics of guochao music by drawing from research on netizens of major platforms, analysis of variety shows, albums covers and tracks, and an investigation of music industry practices.
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Item Type: |
Book Section |
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| Additional Information: |
Proceedings from the XXI Biennial Conference of IASPM, Daegu, South Korea, 5th – 9th July 2022. |
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| Keywords: |
Guochao, China, national identity, gender, generation |
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| Dates: |
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| Item ID: |
34076 |
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| Date Deposited: |
20 Sep 2023 14:53 |
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| Last Modified: |
23 Sep 2023 07:32 |
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