Menu

Items Authored/Edited by Moharana, Tapas Ranjan

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | Date | No Grouping
Jump to: 2017
Number of items: 1.

2017

Pradhan, Debasis; Kapoor, Vikram and Moharana, Tapas Ranjan. 2017. One step deeper: gender and congruity in celebrity endorsement. Marketing Intelligence & Planning, 35(6), pp. 774-788. ISSN 0263-4503 [Article]

This list was generated on Fri Nov 22 03:32:36 2024 GMT.