Items Authored/Edited by Moharana, Tapas Ranjan

Group by: Item Type | Date | No Grouping

Number of items: 1.

Article

Pradhan, Debasis; Kapoor, Vikram and Moharana, Tapas Ranjan. 2017. One step deeper: gender and congruity in celebrity endorsement. Marketing Intelligence & Planning, 35(6), pp. 774-788. ISSN 0263-4503 [Article]

This list was generated on Fri Apr 19 04:18:29 2024 BST.

Export as	Atom RSS