Items Authored/Edited by Trahan, Tabitha
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Number of items: 1.
Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha and Müllensiefen, Daniel.
2022.
I’ve heard that brand before: the role of music recognition on consumer choice.
International Journal of Advertising, 41(8),
pp. 1567-1587.
ISSN 0265-0487
[Article]