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Items Authored/Edited by Trahan, Tabitha

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Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha and Müllensiefen, Daniel. 2022. I’ve heard that brand before: the role of music recognition on consumer choice. International Journal of Advertising, 41(8), pp. 1567-1587. ISSN 0265-0487 [Article]

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