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Goldsmiths - University of London

Implicit and Explicit Effects of Music on Brand Perception in TV Ads

Müllensiefen, Daniel; Davies, Christopher; Dossman, Lauri; Hansen, Jon Ludvig and Pickering, Alan. 2013. Implicit and Explicit Effects of Music on Brand Perception in TV Ads. In: C Ringe; K Bronner and R Hirt, eds. Audio Branding Academy Yearbook 2012/2013. Hamburg: Audio Branding Academy, pp. 139-153. ISBN 9783832978785 [Book Section]

No full text available
Item Type: Book Section

Departments, Centres and Research Units:

Psychology

Dates:

DateEvent
2013Published

Item ID:

10173

Date Deposited:

13 May 2014 13:13

Last Modified:

04 Jul 2017 10:31

URI: http://research.gold.ac.uk/id/eprint/10173
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