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Using clustering of rankings to explain brand preferences with personality and socio-demographic variables

Müllensiefen, Daniel; Hennig, Christian and Howells, Hedie. 2017. Using clustering of rankings to explain brand preferences with personality and socio-demographic variables. Journal of Applied Statistics, pp. 1-21. ISSN 0266-4763 [Article]

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Item Type: Article

Identification Number (DOI):

https://doi.org/10.1080/02664763.2017.1339025

Keywords:

Market segmentation, personality, demographics, cluster analysis, distance, ranking data, logistic regression, random forests

Departments, Centres and Research Units:

Psychology

Dates:

DateEvent
15 June 2017Published Online
26 April 2017Accepted

Item ID:

20578

Date Deposited:

19 Jun 2017 09:45

Last Modified:

04 Jul 2017 10:16

URI: http://research.gold.ac.uk/id/eprint/20578

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