Müllensiefen, Daniel; Davies, Christopher; Dossman, Lauri; Hansen, Jon Ludvig and Pickering, Alan. 2013. Implicit and Explicit Effects of Music on Brand Perception in TV Ads. In: C Ringe; K Bronner and R Hirt, eds. Audio Branding Academy Yearbook 2012/2013. Hamburg: Audio Branding Academy, pp. 139-153. ISBN 9783832978785 [Book Section]

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Item Type:	Book Section
Departments, Centres and Research Units:	Psychology
Dates:	Date Event 2013 Published
Item ID:	10173
Date Deposited:	13 May 2014 13:13
Last Modified:	04 Jul 2017 10:31
URI:	https://research.gold.ac.uk/id/eprint/10173

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