The Influence of Word of Mouth on Tourism Destination Choice: Tourist–Resident Relationship and Safety Perception among Mainland Chinese Tourists Visiting Macau

Lai, Ivan Ka Wai; Hitchcock, Michael; Lu, Dong and Liu, Yide. 2018. The Influence of Word of Mouth on Tourism Destination Choice: Tourist–Resident Relationship and Safety Perception among Mainland Chinese Tourists Visiting Macau. Sustainability, 10(7), [Article]

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Abstract or Description

The growth of urban tourism has the potential to increase tourist–resident tensions that limit the sustainable growth of tourism in many destination cities. Visitors’ perceptions of poor tourist–resident relationships and conditions of safety may have an impact on their attitudes, especially with regard to trip satisfaction. This study investigates the roles of tourist–resident relationship and safety perception on the relationship between service quality, trip satisfaction, and word of mouth (WOM). The results of this empirical study (n = 386) show that the tourist–resident relationship and safety perception have significant effects on trip satisfaction, but only safety perception reveals a significant effect on WOM. Furthermore, the results also indicate that the tourist–resident relationship and safety perception moderate the relationship between service quality and trip satisfaction, and that the tourist–resident relationship also moderates the relationship between trip satisfaction and WOM. An understanding of these mechanisms can help governments to create appropriate policies to support the sustainable development of tourism and promote their tourism industries by fostering tourists’ WOM.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.3390/su10072114

Additional Information:

This research is supported by Sichuan Social Science Planning Fund Program (Grant No. SC17B077), Sichuan Science and Technology Support Project (Grant No. 2018ZR0124), Chengdu Social Science Planning Fund Program (Grant No. 2018L07), and Sichuan Education Bureau Research Found (Grant No. 16SA0014).

Keywords:

tourist–resident relationship, safety perception, trip satisfaction, word of mouth, Chinese tourists

Departments, Centres and Research Units:

Institute for Cultural and Creative Entrepreneurship (ICCE)

Dates:

DateEvent
29 May 2018Submitted
15 June 2018Accepted
21 June 2018Published

Item ID:

23549

Date Deposited:

19 Dec 2018 14:14

Last Modified:

29 Apr 2020 17:02

Peer Reviewed:

Yes, this version has been peer-reviewed.

URI:

http://research.gold.ac.uk/id/eprint/23549

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