Self-image congruence models conceptualized as a product affirmation process

Coolsen, Michael K. and Kumashiro, Madoka. 2009. Self-image congruence models conceptualized as a product affirmation process. Advances in Consumer Research, 36, p. 980. ISSN 0098-9258 [Article]

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Item Type:

Article

Departments, Centres and Research Units:

Psychology

Dates:

DateEvent
2009Published

Item ID:

5369

Date Deposited:

25 Mar 2011 09:30

Last Modified:

06 Jan 2020 15:27

Peer Reviewed:

Yes, this version has been peer-reviewed.

URI:

http://research.gold.ac.uk/id/eprint/5369

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