Items Authored/Edited by Bronner, K

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Müllensiefen, Daniel and Baker, D. 2015. Music, Brands, and Advertising: Testing what works. In: K Bronner; R Hirt and C Ringe, eds. Audio Branding Yearbook 2014/2015. Nomos. ISBN 978-3-8487-1073-7 [Book Section]

Müllensiefen, Daniel; Egermann, H and Burrows, S. 2015. Radio Station Jingles: How statistical learning applies to a special genre of audio logos. In: K Bronner; R Hirt and C Ringe, eds. Audio Branding Yearbook 2014/2015. Nomos, pp. 53-72. ISBN 978-3-8452-6081-5 [Book Section]

Müllensiefen, Daniel; Davies, Christopher; Dossman, Lauri; Hansen, Jon Ludvig and Pickering, Alan. 2013. Implicit and Explicit Effects of Music on Brand Perception in TV Ads. In: C Ringe; K Bronner and R Hirt, eds. Audio Branding Academy Yearbook 2012/2013. Hamburg: Audio Branding Academy, pp. 139-153. ISBN 9783832978785 [Book Section]

This list was generated on Fri Dec 3 04:12:11 2021 GMT.