Viral Content

Phillips, Angela. 2019. Viral Content. In: Tim Vos and Folker Hanusch, eds. The International Encyclopedia of Journalism Studies. John Wiley & Sons Inc.. ISBN 9781118841679 [Book Section]

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Abstract or Description

Viral Content is material that spreads through the network structure of the Internet so that it is seen by a very large number of people in a very short time. In most cases the use of Search Engine Optimisation (SEO) and Social Media optimisation (SMO) is utilised to achieve viral spread through sharing.

Item Type:

Book Section

Identification Number (DOI):

https://doi.org/10.1002/9781118841570.iejs0249

Keywords:

viral content, virality, Search Engine Optimisation, SEO, Social Media Optimisation, SMO, sharing, teaming, influentials, Facebook, Google.

Related URLs:

Departments, Centres and Research Units:

Media, Communications and Cultural Studies

Dates:

DateEvent
29 April 2019Published

Item ID:

26361

Date Deposited:

30 May 2019 10:34

Last Modified:

30 May 2019 10:34

URI:

http://research.gold.ac.uk/id/eprint/26361

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